In the bustling arena of digital marketing, keeping your brand's voice consistent and engaging across various social media platforms can be quite a challenge, but that's where Lately steps into the scene. This innovative platform revolutionizes the way businesses approach social media marketing by actually learning the brand or employee voice and transforming content into highly effective social media posts. The results? A dazzling increase in visibility and a surge in inbound leads.
Lately isn't just any social media tool. It uniquely ties generative AI to a continuous performance-learning loop. What does that mean for you? It means the insights and results you get are always tethered to the latest analytics. It's not about making wild guesses; it's about providing precise, data-driven content that resonates with your audience.
The platform takes privacy and proprietary results seriously. When using Lately, you can rest assured that your data remains completely private, and the strategies generated are uniquely yours, free of external bias. You get a tailored experience resulting in content that your customers will find compelling.
Many businesses already enjoy the fruits of Lately's labor. Here's what you can look forward to:
· Increased Social Media Visibility: Expect over a 1000% increase as Lately leverages your earned and owned media, enhancing brand and employee voices across all channels.
· More Effective Messaging: Your posts will become 82% more effective thanks to Lately's continuous learning loop, pinpointing exactly what engages your audience.
· Skyrocketing Social Media Engagement: Engagement rates typically explode by 12,000%, turning passive followers into an active and responsive community.
· Greater Outbound Leads: Doubling your leads becomes a tangible reality as your brand exposure, relevant content, and engaged audience come together to attract genuinely interested customers.
What if your audience speaks different languages? No problem! Lately.AI is multilingual, supporting a range of languages including English, Spanish, Italian, Portuguese, Japanese, and German, with more on request.
While Lately offers remarkable features, it's prudent to consider both advantages and potential drawbacks.
· AI learns and amplifies the unique voice of your brand or employees.
· Data-driven approach ensures your content stands out.
· Maximizes social media exposure and engagement.
· Privacy-centric with no external biases affecting your content.
· Multi-language support caters to an international audience.
· The AI-driven approach requires trust in machine learning, which might not sit well with all marketers.
· Depending on pricing, it might be an investment for smaller businesses.
Lately integrates seamlessly with powerful tools like HubSpot Marketing Hub, Hootsuite, Sprinklr, Salesforce, and UpContent, making it a versatile addition to your marketing stack. Beyond the software, Lately offers a wealth of resources such as customer stories, ebooks, a helpful blog, a dedicated help center, and more.
The bottom line: If you aim to sharpen your social media strategy with cutting-edge AI technology, consider giving Lately a closer look. It's not just about making noise; it's about making your brand's voice be heard—clearly, consistently, effectively—in the competitive world of social media.
