The lead
DeepSeek doubled V4 Pro prices while rivals slashed rates
Wren Calloway·The Daily
The race to the bottom just hit a speed bump. DeepSeek is testing its pricing power, while OpenAI and Google are still subsidizing your API calls to buy market share.
The era of endlessly cheaper tokens just fractured. According to Stork’s own first-party LLM price catalog on November 1, DeepSeek quietly doubled the list prices for its flagship models. DeepSeek V4 Pro input jumped 100% from $0.66 to $1.32/Mtok, with output mirroring the hike from $1.98 to $3.96/Mtok.
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