1
Word Replacer
It allows users to easily replace specific words on any webpage with custom terms of their choice.
AI Tool
Enshittifier Review
Enshittifier is a satirical browser extension and Mac application designed to visually replace instances of the acronym 'AI' with a poop emoji (💩) on web pages.
shipped Jun 3, 2026aifreemium
1Replaces every instance of 'AI' with a poop emoji (💩) in web browsers and fonts.
2Developed by Wells Riley, initially as a Mac application utilizing font ligatures.
3Launched as a Chrome extension and featured on Product Hunt on June 2, 2026, ranking as the #8 product of the day.
4Operates on a freemium model, with the Chrome extension available at no cost.
Enshittifier at a Glance
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Auto Text Replacer
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Advanced Profanity Filter
It specializes in filtering and replacing offensive language, offering modes to censor, substitute, or remove unwanted words, and can also mute audio on supported video sites.
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Replacement of words
This extension provides straightforward word and phrase replacement, along with an option to remove all text from a page.
overview
What is Enshittifier?
Enshittifier is a satirical browser extension and Mac application developed by Wells Riley that enables users to humorously critique the pervasive use of 'AI' by visually replacing it with a poop emoji (💩). It functions by altering text in the browser and within fonts, serving as a commentary on the 'enshittification' phenomenon. The tool's primary function is to visually transform the text 'AI' into '💩' within a user's web browser, aiming to humorously critique the often uncritical integration of 'AI' into various products and services. Wells Riley describes it as a 'small nudge to be a little more mindful of the din around AI,' suggesting that the term is sometimes used for marketing products not genuinely improved by artificial intelligence. The Enshittifier originated as a Mac application that used font ligatures to achieve this effect, later expanding to a Chrome extension.
quick facts
Quick Facts
| Attribute | Value |
|---|---|
| Developer | Wells Riley |
| Business Model | Freemium |
| Pricing | Free (Chrome extension) |
| Platforms | Web (Chrome extension), Mac (original application) |
| API Available | No |
features
Key Features of Enshittifier
The Enshittifier tool provides a singular, focused capability designed for satirical commentary rather than functional utility. Its core features revolve around visual text manipulation within digital environments.
- 1Replaces all occurrences of the acronym 'AI' with the poop emoji (💩) on web pages.
- 2Functions as a Chrome browser extension, integrating directly into the user's browsing experience.
- 3Applies the visual replacement within web fonts, ensuring consistent alteration across different text styles.
- 4Originates from a Mac application that utilized font ligatures to achieve the same visual effect.
- 5Provides a satirical commentary on the widespread and often uncritical integration of 'AI' into products and services.
- 6Offers a unique visual filter for content containing 'AI' terminology, drawing attention to its prevalence.
use cases
Who Should Use Enshittifier?
Enshittifier is designed for a specific audience interested in digital satire and critical commentary on technological trends. Its use cases are primarily humorous and symbolic, rather than practical.
- 1For users who desire a humorous and critical interaction with 'AI'-related content online.
- 2For individuals who perceive an excessive proliferation of 'AI' terminology on the internet and wish for a visual critique.
- 3For commentators and users interested in the 'enshittification' phenomenon as applied to technology marketing and product naming.
- 4For users seeking novelty browser extensions that offer social or technological commentary through humor and visual absurdity.
pricing
Enshittifier Pricing & Plans
The Enshittifier Chrome extension operates on a freemium model, with its primary offering being entirely free of charge. There are no indications of paid plans, subscription tiers, or usage-based costs associated with the browser extension.
- 1Free Tier: The Enshittifier Chrome extension is available at no cost, providing full functionality for replacing 'AI' with '💩' without any paid upgrades or premium features.
competitors
Enshittifier vs Competitors
The Enshittifier occupies a unique position in the digital tool landscape, as it is not a direct competitor to functional AI tools. Instead, it functions as a commentary tool, a satirical counterpoint to the proliferation of AI-powered applications. Its 'competition' is more accurately found among other novelty browser extensions or satirical digital tools that aim to make a social or technological commentary through humor.
1
Word Replacer↗
It allows users to easily replace specific words on any webpage with custom terms of their choice.
Similar to Enshittifier, Word Replacer focuses on direct word replacement in the browser. It offers a general-purpose replacement, whereas Enshittifier is specifically designed to target the word 'AI' with a humorous intent.
2
Auto Text Replacer↗
This extension provides advanced features like regular expression support, unlimited rules, and website-specific controls for text replacement.
Auto Text Replacer offers a more robust and customizable solution than Enshittifier, including premium features for advanced users and productivity, while Enshittifier has a singular, humorous focus on a specific term.
3
Advanced Profanity Filter↗
It specializes in filtering and replacing offensive language, offering modes to censor, substitute, or remove unwanted words, and can also mute audio on supported video sites.
While Enshittifier targets a specific tech buzzword with a humorous and satirical intent, Advanced Profanity Filter aims for a broader 'safe browsing' experience by filtering profanity, but both use text substitution as a core mechanism.
4
Replacement of words↗
This extension provides straightforward word and phrase replacement, along with an option to remove all text from a page.
Similar to Enshittifier in its direct text replacement functionality, 'Replacement of words' offers a general utility for swapping text, whereas Enshittifier has a very specific, satirical purpose.
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Frequently Asked Questions
+What is Enshittifier?
Enshittifier is a satirical browser extension and Mac application developed by Wells Riley that enables users to humorously critique the pervasive use of 'AI' by visually replacing it with a poop emoji (💩). It functions by altering text in the browser and within fonts, serving as a commentary on the 'enshittification' phenomenon.
+Is Enshittifier free?
Yes, the Enshittifier Chrome extension is currently available for free. There are no indications of paid plans or different pricing tiers for its functionality.
+What are the main features of Enshittifier?
The main features of Enshittifier include replacing every instance of 'AI' with a poop emoji (💩) on web pages, functioning as a Chrome browser extension, applying visual replacement within web fonts, and serving as a satirical commentary on the widespread use of 'AI' terminology.
+Who should use Enshittifier?
Enshittifier is intended for users who desire a humorous and critical interaction with 'AI'-related content online, individuals who perceive an excessive proliferation of 'AI' terminology, and those interested in satirical commentary on technology marketing and the 'enshittification' phenomenon.
+How does Enshittifier compare to alternatives?
Enshittifier is not a direct competitor to functional AI tools like MaxAI.me or Arvin, as it offers no AI capabilities. Instead, it positions itself as a satirical commentary tool, similar in genre to novelty browser extensions like 'Cloud to Butt,' aiming to critique the overuse of 'AI' through humorous visual alteration rather than providing practical assistance.
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